The Trademark Today

Iskra trademark gained its reputation and a prestigious place in the market home and abroad already in early 1950s. Already then it became a synonym for quality, reliability, contemporaneousness etc for everything produced and sold under its name and it has kept this reputation. In its 65 years of existence it has faced enviable rises and even some falls. It has always been firm enough though to overcome and persist even in times when numerous trademarks, among them reputable Slovenian trademarks, disappeared from the scene together with those representing them. Iskra was aware of the fact that trademark represents an immense value even in the years of transition and thus it was adequately appreciated and nourished as an exceptional synonym of value.

Over 65 years of the trademark belong to the mosaic of the history formed and created by the help of people. Iskra was – and still is – formed and created with the help of numerous employees and numerous generations who have realized their knowledge through actual work, technological solutions and products, which represent a valuable export article for all world continents. Even the increasingly harsh globalisation competition of products – under Iskra trademark – cannot drive them out of the scene of the greatest quality and perfection.

Business partners have recognizes the quality and high level of modern technological development of the products in Iskra trademark from its very beginning. These products are constantly being upgraded with innovative development knowledge of internal experts and experts from universities and research institutions.

Iskra trademark is a synonym for business excellence. Its recognisability is measured on the global level and returning customers have been confirming it.

The management of Iskra trademark has been directed into the preservation and care for its high reputation and in the provision of legal protection at home and around the world. Its legal protection also includes among other things regular monitoring of applications for registrations of trademarks that may be identical to Iskra and exchangeable trademarks of other applicants around the world and appropriate action for the protection of Iskra’s rights from the registered trademarks.

Iskra has directly or indirectly via international registration protected its trademark in 54 countries around the world. Moreover, Iskra trademark was one of the first trademarks registered as a European trademark.

Behind all of this are people, employees, who have been writing the history of Iskra trademark.